The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children’s world needs to know their spirit, and for this design, necessary research has been done and children’s mentality has been used.
The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children. The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors. The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert.
The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
