Silver Winner / Muse Design Award 2023 / Cold Brew Package Design (Sep 2023)

The design of Cold Brew beverage cans of Proshot coffee factory is the third part of the packaging design process of this company’s products. Proshot giants have been intertwined with the lives of those who drink Proshot coffee. They are nature themselves and friends of those who drink coffee alone or together. In the packaging designs of Proshot coffee, the life and daily activities of giants are shown. They try to communicate better with their new friends. The use of natural elements such as wood, rope, etc. in the design of the giants’ tools has made it easy for the audience to understand and communicate with the process of coffee production from the farm to the cup. In this packaging design series, each of the giants shows how to prepare cold brew coffee in their own way. Proshot Coffee company is trying to get a place in people’s hearts by using its adorable giants, and with the slogan “With me, You are not alone…” it confidently expresses the quality of its products and services, awakening the “inner child” of the citizens.