Saliz Chicken is one of the renowned brands in the southern region of Iran. In the packaging design of this brand, the aim was to use simplicity as much as possible. Through understanding and studying our customers, we concluded that a face-to-face connection could be influential. Therefore, in the design, the character of a clean white chicken is used, winking at its customers, attempting to establish a friendly and good relationship with the audience.
This design posed a challenge because, in this industry, there’s a tendency to be much more cautious in communication with customers.
