Know your audience:
There are several ways to know our audience:
- The type of product defines the target market.
- Research customers, what they want, and what they expect (surveys, virtual space, direct communication, etc.)
- Choosing the type of packaging material according to the knowledge of the product and audience.
Choose the right colors:
Colors are very effective in the visual identity of a product. A package in different colors gives different messages to its audience. The color conveys the emotional message of your packaging to the audience and he surprisingly receives this message. So be very careful in choosing the color.
Use the right fonts:
Form and shape in design is one of the most important influencing elements in packaging. The choice of font is in the same structure. The font that is chosen for the packaging should have a structure compatible with your message. Even choosing different fonts on the packaging is very important. Do not use a variety of fonts as much as possible. Try to have the same font structure, because it can mislead the viewer. Fonts, like colors and shapes, have different meanings, so try to understand them and make the right choice for packaging.
Use images wisely:
Images and their influence on human vision have always been an important issue. It can even change the chosen path and the goal of the viewer. Using good images on the packaging can even change the choice of the audience. Try to use high-quality images. Use images that you took part in shooting or creating because they will be very effective in conveying your message in the packaging. Use specific, different, and effective images as much as you can. The choice of images should be in harmony with the design and shape of your packaging.
Use clear and concise language:
Always tell your message very clearly and directly in the packaging design. The introduction of the product should not be complicated and should not involve the mind of the consumer. Respect the audience. In different designs such as posters, books, etc., you should do the same and try to bring the audience with your thoughts and ideas in a completely respectful way.