What are the essential skills and competencies for a successful packaging designer?
Research and analysis: Packaging designers rely on analyzing the product and aligning it with design ideas to meet audience needs. Research aids in perfecting ideas and satisfying both audience and customer requirements. Understanding the target market is crucial for this process. Completing thorough research is key to achieving desired results and resonating closely with the […]
What are some of the common printing challenges and pitfalls that packaging designers face?
Color accuracy: A designer should have enough knowledge about how to print his packaging design. He should always keep his screen calibrated. and know the basic principles of printing. Rotogravure printing or paper label printing or… The first principle in packaging design is to create a profile in harmony with the printing house. Adequate knowledge […]
How can you design print materials that empathize with your audience?
Know your audience: There are several ways to know our audience: The type of product defines the target market. Research customers, what they want, and what they expect (surveys, virtual space, direct communication, etc.) Choosing the type of packaging material according to the knowledge of the product and audience. Choose the right colors: […]