What are some of the common printing challenges and pitfalls that packaging designers face?

Color accuracy:

A designer should have enough knowledge about how to print his packaging design. He should always keep his screen calibrated. and know the basic principles of printing. Rotogravure printing or paper label printing or… The first principle in packaging design is to create a profile in harmony with the printing house. Adequate knowledge of codes can be very important. The numerical combination of colors is very important. Before printing, he should have the standard printing of his work, and during printing, it is better to be with the printing supervisor.

 

Resolution and scaling:

The resolution of the final design is different according to the type of printing. Before starting the design, you should either have detailed information about it, or you should coordinate with the printing house where your work will be printed. This issue is different in digital printing or offset or rotogravure or…

 

Alignment and registration:

This is a sensitive issue. Aligning colors and designs in the final output is a specialty. If you do not have the experience of this work, be sure to coordinate the pre-printing steps with your printing house. If you have this expertise, software like Esko can be very useful and help the design a lot in the final draft process.

 

Finishing and materials:

Knowing the material will be very important in packaging design. Before starting the design, the designer must know what his plan is for his design, and before doing anything, he must check the materials and techniques (the number of colors, materials, and factors affecting the final output of the packaging). This is very important in the design process. Without thinking and after finalizing the design, you can never have a good result in choosing the material.

 

Communication and collaboration:

We should always know that the quality of the final output of your design depends on the printing operator and the printing machine. The designer must have a common language between himself and the printer understand each other’s words and trust each other. This work requires that the printer has sufficient knowledge of design. Therefore, the communication between the designer and the printer will be very important for the most ideal possible state of the final output.